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Course offered & Domain
EXPLORATION (07)
Choose your domain based on your qualifications, and the platform will display courses available for registration according to the course schedule
These changes aim to enhance DEET app's visual appeal and user-friendliness, effectively communicating its value proposition
Hero section and CTA
EXPLORATION (02)
Custom Images: Placing custom images in the left corner of the interface can help create visual interest and convey the essence of the DEET app.
Illustrations: Using illustrations strategically where needed can enhance the visual appeal and convey information more effectively.
White Background: Switching to a white background helps reduce distraction and allows the content to stand out more prominently.
Targeting DEET Product: Focusing the design on highlighting the DEET product ensures that users understand its features, benefits, and purpose clearly.
Product features section
Displaying three GIFs within a single viewport appeared overly distracting for users. If our goal is to showcase all features upfront, we should consider using static images instead.
EXPLORATION (03)
Join as a Partner Page
We designed this page to attract partners in three key areas: job fairs, skill development, and ecosystem collaboration. With an inquiry form and testimonials from past partners, we aim to build trust and credibility.
EXPLORATION (05)
Pages of Employers and Jobseeker
These changes aim to create a visually appealing and user-friendly interface that effectively communicates the value proposition of the DEET app while minimizing distractions and enhancing focus on the core product.
EXPLORATION (04)
DEET's Landing Page
This landing page introduces DEET services, seamlessly guiding users between sections for employers and job seekers, while also unveiling new pages like Skill Development and Job Fairs.
EXPLORATION (01)
Based on the findings mentioned above, we have a rough idea of the sections we want to include on the landing page and the goals each section will serve.
IMPACT CREATED (02)
Design explorations
Below is the finalized design for the DEET Landing Page on web. I’ve broken down each element of this page, explaining their purpose and how they will contribute to attracting new users and increasing registrations on our platform.
Discovering the problems with the current landing page
From our initial meetings with the stakeholders, I gained insights into why we’re considering a redesign and our goals. I also understood what they feel are the primary problems with the current landing page.
Users can browse job fair events at respected colleges and register, whether it's for employer or applicant participation
Job fair & Events
EXPLORATION (08)
EXPLORATION (06)
Skill Development Program
The Skill Development Program aims to boost market penetration, enrollment, revenue, and networking to enhance reach
DEET, stands for Digital Employment Exchange of Telangana, represents the pioneering digitization of employment services by the Government of Telangana. Powered by AI, DEET's job search engine delivers tailored job recommendations, simplifying your quest for the perfect opportunity. With just a swipe, you can effortlessly apply for your job.
Design Brief
This landing page redesign, we are focusing on the employer side, where the employer will be registering for DEET employer side platform. In the initial stage, we had a limited number of pages. However, through the process of revamping and discussions with the government, we have expanded our website to include numerous additional pages that address various requirements.
Company
Workruit
Timeline
Aug 2023 - Present
Role
Product Designer
Responsible for research, conceptualisation, design, user testing and delivery of key modules and feature areas.
Team
01 Product Designer
01 Product Manager
07 Engineers
CHALLENGE (01)
WHO ARE WE SOLVING FOR?👨🏻💼
The TS DEET Landing page, primarily focuses on two main pages catering to job seekers and employers, with less emphasis placed on highlighting other significant aspects.
These include skill development programs, job fairs, department-specific courses, and partner collaborations, which currently lack visibility on the website.
WHAT ARE WE SOLVING? 🧠
After conducting an initial round of discussions with stakeholders, we identified the primary set of issues with the current landing page that we aim to address through the redesign:
The DEET landing page is the official state-level employment service provided by the Government of Telangana, ensuring crucial pages are readily visible to the public of the state.
Streamlining the registration
Presently, we have two distinct landing pages highlighting our employer and jobseeker products. However, we also offer skill development programs and job fairs that require event registration.
Unfortunately, the current setup provides limited information and lacks data about job fairs in different colleges. Therefore, we aim to introduce and develop a unified landing page that consolidates all these aspects.
Our DEET landing page primarily targets Employers & Job Seekers.
Improve the main visibility of the main CTA
Outdated visuals and lacks of information
WHAT ARE THE END GOALS? 📈
Increasing the number of organic registrations of partners and jobseeker to the DEET employer platform with improved copy
Reducing bounce rate of the landing page and increasing the time-on-site on the page.
Improve the product registration and visuals of the landing page
QUICK OVERVIEW
My goal was to offer consultancies/ job seeker a seamless application process tailored to their interests and requirements while ensuring that recruiters have a straightforward selection process.
RAMACHANDRAN
Optimizing the DEET employer landing page
for enhanced performance
RESUME